Franchise Enquiries

Frequently Asked Questions



How do I qualify to be a Miam Miam franchisee?


  • An entrepreneur who is self-driven and committed to his business


One with the ability to develop and execute a business plan, we require our franchisees to be business oriented. They do not necessarily have to have experience in managing a food business. However they should possess the capability and willingness to learn the business. Their active involvement in the operation of the restaurant is critical. They are the entrepreneurs, who enjoy working, communicating and relating with employees and customers. It also applies to individuals who have demonstrated successful ownership or management of multiple business units or have managed multiple department, possess the capability to grow rapidly with us at Miam Miam


  • Someone who knows how to inspire and motivate his team


“The control of a large force has the same principles of the control of a few men”

The capability to effectively motivate / manage an organization that recruits, trains, and inspire restaurant employees to deliver an exceptional customer and dining experience


  • Devotion of time


Full commitment to personally manage the day-to-day operations of the business right to the daily chores of running the business.


  • Willing to learn and be train


Willingness to complete the Miam Miam training program and adapt to the Miam Miam business culture in theory and on practical to become proficient in all aspects of operating a Miam Miam food business


  • Financially stable


The Financial Requirements and Start-Up Costs to Open a Miam Miam store are as follows;


An initial down payment is required when you agree on all terms on securing the Miam Miam franchise (30% of the total cost). The down payment must come from non-borrowed personal resources, which include cash on hand; securities, bonds, and assets; vested profit sharing (net of taxes); and business or real estate equity, exclusive of your personal residence. He or she must also have the ability to manage finances including a thorough understanding of business financial statements



How much is the investment required for a Miam Miam restaurant?

The financial requirement depending on the store area / size and facilities, they range from P5 to P12 million. The franchisee, shall pay Miam Miam an Initial Franchise Fee. This fee is non-refundable. Upon approval of the franchise application, the franchisee will have the right to use Miam Miam’s Name and System, including proprietary marks, under a specific condition for a five (5) year period. The franchisee pays Miam Miam an on-going Royalty fee based on monthly gross sales of the restaurant. Gross sales shall mean and include the aggregate amount of all sales of food, beverages and other product. and services performed in connection with the Max’s Restaurant, wether for cash or credit sales



What is included in the investment?

The investment includes securing the Miam Miam brand name, the construction of the store, kitchen equipment and facilities, furniture and fixtures, signage, and part-operating expenses. Other costs that are not included in the setup investment will be the costs of legal administrations, costs of governmental permits, site deposits, landlord’s site/building specific requirements, construction bonds, insurance and opening A&P printing and distributions.



Additional Costs

You’ll be responsible for ongoing operating costs such as payroll. You also may have to pay for your own advertising which you think will benefit your store exposure and awareness, subjected to franchisor’s approval on the mechanics of the design that bundles into the franchising agreement.



Will Miam Miam provide a site or location and what if I don’t have a site or a location can I apply for a Miam Miam franchise?

Miam Miam have been consistently offered sites to date by established malls and landlords, we are never short on locations. Yes! We are talking about Prime Locations!

Yes, you can still apply, but only after the selection of site has been approved by the Miam Miam management will be processed by Miam Miam. In the meantime, Miam Miam will include interested applicants in its data bank of applicants without applied sites with close follow ups till availability of a preferred site is ready.



What are the criteria in selecting a site for Miam Miam?

The space requirement floor area for a Mall restaurant ranges from 80sqm to 200sqm. Stand-alone or Free Standing space is 300-500sqm, including a lot area of 150sqm, with provisions for parking space. It should be located preferably in high traffic commercial/residential areas accessible for both pedestrians and motorists



How much is the return on investment and how long is the term to hold the Miam Miam branding?

The restaurant profitability is dependent on several factors such as sales, market potential, investment and the ability of the franchisee to control his operating expenses. Return on investments will take place most likely after 18-24 months of operations. The term for our franchise will be 5 years with additional 3 renewal terms; total of 20 years



What is the minimum/maximum required floor area?

The size of the property required for the restaurant is dependent on the store layout that will be developed in a particular area or territory.



The Miam Miam training program

The franchisee is required to successfully complete a 60 days full time training at our corporate store.  The franchisee as well as his management team composed of the Store Manager and Supervisors are to go through a comprehensive training to ensure the delivery of consistent and standard high quality products and services.

Miam Miam will also hold and conduct seminars and training programs to support manpower development. These programs include equipment maintenance, sanitation, customer service, inventory and various cost control, local store marketing and advertising, accounting and administration



Provision of manpower to operate the business

Miam Miam will assist the franchisee in the recruitment and training of its management team, with also the support of the Franchising team to assist with the operations during the first 2 weeks of opening.



What are the on-going responsibilities of running the Miam Miam business.

Franchisees are not allowed to participate in any business of the same nature as Miam Miam or be in Directorship of similar food businesses in the country of franchise.

Franchisees are to strictly follow the uniformity of the Miam Miam business, to respond to any changes made by the Miam Miam Corporation in a quick manner, to comply with the regulations set out by the Franchisor and attend annual quarterly meetings with the Franchisor for evaluation, update and synchronization of the Miam Miam concept.

Franchisees are bound to paying a percentage of your income to your franchisor for the right to use the brand, this is classified as “Royalty Fee” at 4% of the gross takings, an A&P fee of 1% (Advertising & Promotions) paid for marketing, branding and design works (excluding costs of printing) provided by the Franchisor. This Advertising Fund will be used exclusively in the formulation, development and production of advertising and promotions program designed to enhance Miam Miam’s quality image. Administration of the Advertising fund is solely under OSF Oriente Corporation

The Franchisee must also use products specified by the Franchisor for the entire F&B menu, with purchase of certain proprietary products as specified in the “Purchasing Unit Manual”, perishables and general food ingredients can be purchase from personal vendors which Miam Miam will not be interfering with.


Before buying the Miam Miam franchise, be sure to ask us about the services and support you will be receiving from the royalty fees that you’ll be paying.